11 Nov 2018

Poetry

The Autumn Light

These ancient woods in chorus sing Tales of past lives the present ring Men fought men for reasons none Blood…

Harold Tor

11 Nov 2018

SEO & SEA

Google Search is 20 years old: What to expect next and what Google still does not get

Recently, Google celebrated 20 years of Google Search, and I attended its anniversary event in Brussels. The event was jointly…

Harold Tor

05 Nov 2017

Content Marketing, EurekaMoment

#EurekaMoment 16: How to improve the impact of your content marketing

The word "content" has become so ubiquitous these days, that it somehow sounds so platitudinous and lack of meaning. "Content"…

Harold Tor

10 Oct 2017

Digital Advocacy, SEO & SEA

Google’s reluctant fight against fake news: Sandwiched between the EU, Russian hackers and the mainstream media

After being slapped with a €2.42 billion antitrust fine by the European Commission, Google is now trying to play nice…

Harold Tor

26 Sep 2017

Content Marketing, EurekaMoment

#EurekaMoment 15: How to achieve maximum impact in your communications

With digital channels, it is now possible to measure the impact of your communications in quantifiable terms. The impact of…

Harold Tor

28 Aug 2017

Content Marketing, EurekaMoment

#EurekaMoment 14: Tell me how you are good at what you do – Another five good reasons why you need a corporate blog

In our previous post, I gave you five good reasons why you need a corporate blog, more or less from…

Harold Tor

18 Aug 2017

EurekaMoment, Online Reputation

#EurekaMoment 13: Online Reputation Management – Five good reasons why you need a corporate blog

When it comes to online reputation management, my clients often ask me why I recommend a corporate blog. It is…

Harold Tor

08 Aug 2017

EurekaMoment, SEO & SEA, User Experience

#EurekaMoment 12: Suffering from a High Bounce Rate? Have you checked your UX?

Many times, a website suffers from a high bounce rate. It is normal that your site shows up in a…

Harold Tor

02 Aug 2017

Content Marketing, Digital Advocacy, EurekaMoment

#EurekaMoment 11: In all communications, you are selling an idea

People often get confused when I tell them communications is about selling, and not just selling a service, a product,…

Harold Tor

12 Jul 2017

EurekaMoment

#EurekaMoment 10: Don’t choose your channel before you know who your audience is

"We want a Facebook page." "We want a blog." "We need a Twitter strategy." These are the demands people make…

Harold Tor