Good communicators realise that hard facts and figures make a strong case for your argument. There is no doubt that the earth is round, the climate is changing, 1 + 1 is 2. Yet facts alone will not compel anyone to act on his own, answer your call to action, or join any collective efforts to support a cause. It takes emotions to do that.
The Autumn Light
These ancient woods in chorus sing
Tales of past lives the present ring
Men fought men for reasons none
Blood and tears shed maids and sons
Will you never learn,
You persistent fools?
For all the gold, glory and god you fight
Will fade and fall in the first autumn light.
Google Search is 20 years old: What to expect next and what Google still does not get
Recently, Google celebrated 20 years of Google Search, and I attended its anniversary event in Brussels. The event was jointly organised with Edima, ESBA, the Kingdom of the Netherlands and Allied for Startups.
What was not advertised about the event but of huge interest to SEO experts around the world, was the presentation by Pandu Nayak, Google Fellow and Vice President of Search. As part of Google’s core Search leadership team, Pandu Nayak is in charge of ranking.
Mr Nayak gave a peak of what is to be expected of Google Search and search ranking that will ultimately change much of what we now do for search engine optimisation. Read more
#EurekaMoment 16: How to improve the impact of your content marketing
The word “content” has become so ubiquitous these days, that it somehow sounds so platitudinous and lack of meaning. “Content” used to mean anything you put into an empty vessel, or anything that fills up the void in a container, such a jug or a tank. “Content” used to mean something positive too, such as a great piece of writing, that is imbued with wit, creativity, reflection, purpose or admirable aspirations. Read more
Google’s reluctant fight against fake news: Sandwiched between the EU, Russian hackers and the mainstream media
After being slapped with a €2.42 billion antitrust fine by the European Commission, Google is now trying to play nice in the eyes of Brussels officials, so that none of that negative vibes would spread to Washington. And it is doing this by trying to help the EU tackle the spread of fake news. Read more
#EurekaMoment 15: How to achieve maximum impact in your communications
With digital channels, it is now possible to measure the impact of your communications in quantifiable terms. The impact of course means whether your target audience has read your content, whether they have passed it on to someone else, whether they have acted on the information by issuing a reaction whether positive or negative.
#EurekaMoment 14: Tell me how you are good at what you do – Another five good reasons why you need a corporate blog
In our previous post, I gave you five good reasons why you need a corporate blog, more or less from the point of view of online reputation management. Yet, here are five other reasons for a corporate blog from a marketing perspective: Read more
#EurekaMoment 13: Online Reputation Management – Five good reasons why you need a corporate blog
When it comes to online reputation management, my clients often ask me why I recommend a corporate blog. It is time consuming to put an editorial process in place. Some sectors do not have many things to say or comment on. Other sectors are simply more quiet about their line of business. Often, it is a question of internal resources for both content production and content verification. Read more
#EurekaMoment 12: Suffering from a High Bounce Rate? Have you checked your UX?
Many times, a website suffers from a high bounce rate. It is normal that your site shows up in a search and the user doesn’t deem the content useful enough and thus leave. This results in a bounce. But things are slightly more complicated than that. Read more
#EurekaMoment 11: In all communications, you are selling an idea
People often get confused when I tell them communications is about selling, and not just selling a service, a product, a policy proposal but an idea. Read more
