Someone
Someone who holds my hand
As we roam the land
Someone who feels my pain
Someone who calls my name
Someone who lifts me up
When life has cut me up
Someone who sees my soul
Beneath these bullet holes
Someone who lights my day
By only kindnesses say
Someone who hears my words
And knows the inner works
Someone who thinks me great
For all that I create
Someone who doesn’t mind
The utter deformities he’ll find.
#EurekaMoment 28: A/B testing versus multivariate testing
#EurekaMoment 27: Problems with internal communications? Be AGILE.
#EurekaMoment 26: How to make your users stay on your site?
Life and Death are the Only Things that Matter
“生死事大、無常迅速”
The sayings means “life and death are the only things that matter, and both go by very fast“. Read more
#EurekaMoment 25: Do not underestimate the power of images
You may be making a social media ad. Or publishing an article. Or shooting a video documentary.
The fact that you are employing images, either moving or still, means you need to make full use of their capacity to provide meaning and evoke emotions.
10 tips on digital recruitment check-up
How to prevent homepage nazis from destroying your corporate website
“Please link it from the homepage NOW.”
“This is so important that it HAS to stay on the homepage until ‘I’ tell you when to take it down.”
“It needs a lot MORE information on the homepage and then you HAVE to link it several times to MY page.”
“YOU will take personal responsibility if MY event does not have visibility because you FAIL to highlight it ENOUGH on the homepage.”
I call these people “Homepage Nazis“.
Basically, Homepage Nazis are self-centred ignoramuses who have with no inkling of how information is accessed on the internet.
They base their assumptions entirely on how they themselves surf the company website, and they fight tooth and nail to get what they want at the expense of others’ more important needs and above all, the organisation’s overarching marketing and communication needs. Read more