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07 Jan 2018
Oud Leuven No Comments Permalink

Oud Leuven: #1 Sint-Pieterskerk

January 7, 2018 No Comments

Name on the map: S. Pieters kercke
Other names: –
Current name: Sint-Pieterskerk

De collegiale Sint-Pieterskerk is a Roman Catholitc church in Leuven, built in the Brabant Gothic style. Many well-known Late-Gothic masters were involved in its building, in the course of the 15th century, including Sulpitius van Vorst, Jan II Keldermans and Matthijs de Layens. Until the 17th century, the church still remained unfinished; two western towers never reached their full intended height. It was due to the patronage of the Apostle Peter, at the Saint Peter’s Church, that Leuven inhabitants earned the nickname of Peetermannen. (Source) Read more

05 Nov 2017
Content Marketing, EurekaMoment Permalink

#EurekaMoment 16: How to improve the impact of your content marketing

November 5, 2017

The word “content” has become so ubiquitous these days, that it somehow sounds so platitudinous and lack of meaning. “Content” used to mean anything you put into an empty vessel, or anything that fills up the void in a container, such a jug or a tank. “Content” used to mean something positive too, such as a great piece of writing, that is imbued with wit, creativity, reflection, purpose or admirable aspirations. Read more

10 Oct 2017
Digital Advocacy, SEO & SEA Permalink

Google’s reluctant fight against fake news: Sandwiched between the EU, Russian hackers and the mainstream media

October 10, 2017

After being slapped with a €2.42 billion antitrust fine by the European Commission, Google is now trying to play nice in the eyes of Brussels officials, so that none of that negative vibes would spread to Washington. And it is doing this by trying to help the EU tackle the spread of fake news. Read more

26 Sep 2017
Content Marketing, EurekaMoment Permalink

#EurekaMoment 15: How to achieve maximum impact in your communications

September 26, 2017

With digital channels, it is now possible to measure the impact of your communications in quantifiable terms. The impact of course means whether your target audience has read your content, whether they have passed it on to someone else, whether they have acted on the information by issuing a reaction whether positive or negative.

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18 Aug 2017
EurekaMoment, Online Reputation Permalink

#EurekaMoment 13: Online Reputation Management – Five good reasons why you need a corporate blog

August 18, 2017

When it comes to online reputation management, my clients often ask me why I recommend a corporate blog. It is time consuming to put an editorial process in place. Some sectors do not have many things to say or comment on. Other sectors are simply more quiet about their line of business. Often, it is a question of internal resources for both content production and content verification. Read more

10 Jul 2017
EurekaMoment, Social PR Permalink

#EurekaMoment 09: Lead generation in communications

July 10, 2017

Lead generation is a marketing term. It refers to how any sort of marketing activities generates new business ‘leads’ – which is followed by a client interest and action. Currently, there is a widespread assumption lead generation is the bridge between marketing spend and actual purchase, which in my opinion is not the case. I think we can only say there is a wonky correlation between a good marketing campaign and an increase in purchase activities. Read more