Online Reputation

How to prevent homepage nazis from destroying your corporate website

I am sure the following sounds familiar to all digital marcom professionals:

Please link it from the homepage NOW.”
This is so important that it HAS to stay on the homepage until ‘I’ tell you when to take it down.”
It needs a lot MORE information on the homepage and then you HAVE to link it several times to MY page.
YOU will take personal responsibility if MY event does not have visibility because you FAIL to highlight it ENOUGH on the homepage.”

I call these people “Homepage Nazis“.

Basically, Homepage Nazis are self-centred ignoramuses who have with no inkling of how information is accessed on the internet.

They base their assumptions entirely on how they themselves surf the company website, and they fight tooth and nail to get what they want at the expense of others’ more important needs and above all, the organisation’s overarching marketing and communication needs. Read more

#EurekaMoment 24: What happens when you post content not tailored to your audience?

At best, nothing much. At its worst, it destroyed your online reputation. Posting content on social media that is not tailored to your target audience is really like throwing paper aeroplanes at your teacher. Either you’ve missed and didn’t hit her, and she has had her back turned. Or, you will suffer a massive backlash.

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#EurekaMoment 13: Online Reputation Management – Five good reasons why you need a corporate blog

When it comes to online reputation management, my clients often ask me why I recommend a corporate blog. It is time consuming to put an editorial process in place. Some sectors do not have many things to say or comment on. Other sectors are simply more quiet about their line of business. Often, it is a question of internal resources for both content production and content verification. Read more