I am sure the following sounds familiar to all digital marcom professionals:
“Please link it from the homepage NOW.”
“This is so important that it HAS to stay on the homepage until ‘I’ tell you when to take it down.”
“It needs a lot MORE information on the homepage and then you HAVE to link it several times to MY page.”
“YOU will take personal responsibility if MY event does not have visibility because you FAIL to highlight it ENOUGH on the homepage.”
I call these people “Homepage Nazis“.
Basically, Homepage Nazis are self-centred ignoramuses who have with no inkling of how information is accessed on the internet.
They base their assumptions entirely on how they themselves surf the company website, and they fight tooth and nail to get what they want at the expense of others’ more important needs and above all, the organisation’s overarching marketing and communication needs.