Be Like Aristotle.

"It is the mark of an educated mind to be able to entertain a thought without accepting it."
READ
28 Aug 2017
Content Marketing, EurekaMoment Permalink

#EurekaMoment 14: Tell me how you are good at what you do – Another five good reasons why you need a corporate blog

August 28, 2017
In our previous post, I gave you five good reasons why you need a corporate blog, more or less from the point of view of online reputation management. Yet, here are five other reasons for a corporate blog from a marketing perspective: Read more

18 Aug 2017
EurekaMoment, Online Reputation Permalink

#EurekaMoment 13: Online Reputation Management – Five good reasons why you need a corporate blog

August 18, 2017
When it comes to online reputation management, my clients often ask me why I recommend a corporate blog. It is time consuming to put an editorial process in place. Some sectors do not have many things to say or comment on. Other sectors are simply more quiet about their line of business. Often, it is a question of internal resources for both content production and content verification. Read more

08 Aug 2017
EurekaMoment, SEO & SEA, User Experience Permalink

#EurekaMoment 12: Suffering from a High Bounce Rate? Have you checked your UX?

August 8, 2017
Many times, a website suffers from a high bounce rate. It is normal that your site shows up in a search and the user doesn’t deem the content useful enough and thus leave. This results in a bounce. But things are slightly more complicated than that. Read more

10 Jul 2017
EurekaMoment, Social Media Management Permalink

#EurekaMoment 09: Lead generation in communications

July 10, 2017
Lead generation is a marketing term. It refers to how any sort of marketing activities generates new business ‘leads’ – which is followed by a client interest and action. Currently, there is a widespread assumption lead generation is the bridge between marketing spend and actual purchase, which in my opinion is not the case. I think we can only say there is a wonky correlation between a good marketing campaign and an increase in purchase activities. Read more

30 Jun 2017
Digital Advocacy No Comments Permalink

How is the EU communicating in the Age of Digital Disruption? Case Study of the ‘End of Roaming’

June 30, 2017 No Comments

In the aftermath of Brexit and the rise of anti-EU movements across Europe, the European Union is often portrayed as an undemocratic body that legislates in isolation, far removed from the daily reality faced by European citizens. This begs the question whether the EU is communicating effectively with citizens, because this communications process is an indispensable element of the modern European political system, and is crucial in instilling a sense of participation among the citizenry in the decision-making process. In the Age of Digital Disruption, digital media provides both an opportunity and a threat to how the state interacts with the population. Taking the data collected during the launch of The End of Roaming on 22 June 2017, Harold Tor analyses the state of play of the information-sharing and interactions between different EU-level actors, member states, the media and citizens – a matter that lies at the very heart of the existential crisis faced by the supranational body today. Read more

20 Mar 2017
EurekaMoment No Comments Permalink

#EurekaMoment 08: Why ‘everybody’ is not a target audience

March 20, 2017 No Comments
It may come as a surprise but there are still people in this world who think ‘everybody’ (or the ‘general public’) is a target audience. Yes. And it is dangerous that these people hold the position of presidents, CEOs, chairmen, vice presidents or even heads of marketing, campaign or public affairs. They are the main stumbling block to the success of all their organisation’s communications deliverables – be it an ad, a press release, a position paper, a product launch, a speech or a website. Read more

24 Feb 2017
EurekaMoment No Comments Permalink

#EurekaMoment 06: Numbers don’t tell the stories. Stories do.

February 24, 2017 No Comments
In my job, I was often asked by my clients to produce infographics. Apart from explaining processes, infographics are useful in bringing to attention numbers and figures that help to explain the severity of certain situations. But numbers can help prove a fact, but only storytelling can win them over to your side. Read more

Get in touch.

Interesting in getting to know more about what I can do for you? Feel free to drop me a note and I will get back to you as soon as possible.

More interested in my ideas about digitalisation, society, communications or other topics that I write about? Please do not hesitate to leave a comment or chat with me on Twitter @HaroldTor.