Be Like Aristotle.

"It is the mark of an educated mind to be able to entertain a thought without accepting it."
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11 Nov 2018
SEO & SEA Permalink

Google Search is 20 years old: What to expect next and what Google still does not get

November 11, 2018

Recently, Google celebrated 20 years of Google Search, and I attended its anniversary event in Brussels. The event was jointly organised with Edima, ESBA, the Kingdom of the Netherlands and Allied for Startups.

What was not advertised about the event but of huge interest to SEO experts around the world, was the presentation by Pandu Nayak, Google Fellow and Vice President of Search. As part of Google’s core Search leadership team, Pandu Nayak is in charge of ranking.

Mr Nayak gave a peak of what is to be expected of Google Search and search ranking that will ultimately change much of what we now do for search engine optimisation. Read more

05 Nov 2017
Content Marketing, EurekaMoment Permalink

#EurekaMoment 16: How to improve the impact of your content marketing

November 5, 2017
The word “content” has become so ubiquitous these days, that it somehow sounds so platitudinous and lack of meaning. “Content” used to mean anything you put into an empty vessel, or anything that fills up the void in a container, such a jug or a tank. “Content” used to mean something positive too, such as a great piece of writing, that is imbued with wit, creativity, reflection, purpose or admirable aspirations. Read more

10 Oct 2017
Digital Advocacy, SEO & SEA Permalink

Google’s reluctant fight against fake news: Sandwiched between the EU, Russian hackers and the mainstream media

October 10, 2017

After being slapped with a €2.42 billion antitrust fine by the European Commission, Google is now trying to play nice in the eyes of Brussels officials, so that none of that negative vibes would spread to Washington. And it is doing this by trying to help the EU tackle the spread of fake news. Read more

26 Sep 2017
Content Marketing, EurekaMoment Permalink

#EurekaMoment 15: How to achieve maximum impact in your communications

September 26, 2017
With digital channels, it is now possible to measure the impact of your communications in quantifiable terms. The impact of course means whether your target audience has read your content, whether they have passed it on to someone else, whether they have acted on the information by issuing a reaction whether positive or negative.

Read more

28 Aug 2017
Content Marketing, EurekaMoment Permalink

#EurekaMoment 14: Tell me how you are good at what you do – Another five good reasons why you need a corporate blog

August 28, 2017
In our previous post, I gave you five good reasons why you need a corporate blog, more or less from the point of view of online reputation management. Yet, here are five other reasons for a corporate blog from a marketing perspective: Read more

18 Aug 2017
EurekaMoment, Online Reputation Permalink

#EurekaMoment 13: Online Reputation Management – Five good reasons why you need a corporate blog

August 18, 2017
When it comes to online reputation management, my clients often ask me why I recommend a corporate blog. It is time consuming to put an editorial process in place. Some sectors do not have many things to say or comment on. Other sectors are simply more quiet about their line of business. Often, it is a question of internal resources for both content production and content verification. Read more

08 Aug 2017
EurekaMoment, SEO & SEA, User Experience Permalink

#EurekaMoment 12: Suffering from a High Bounce Rate? Have you checked your UX?

August 8, 2017
Many times, a website suffers from a high bounce rate. It is normal that your site shows up in a search and the user doesn’t deem the content useful enough and thus leave. This results in a bounce. But things are slightly more complicated than that. Read more

10 Jul 2017
EurekaMoment, Social Media Management Permalink

#EurekaMoment 09: Lead generation in communications

July 10, 2017
Lead generation is a marketing term. It refers to how any sort of marketing activities generates new business ‘leads’ – which is followed by a client interest and action. Currently, there is a widespread assumption lead generation is the bridge between marketing spend and actual purchase, which in my opinion is not the case. I think we can only say there is a wonky correlation between a good marketing campaign and an increase in purchase activities. Read more

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