Be Like Aristotle.

"It is the mark of an educated mind to be able to entertain a thought without accepting it."
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#EurekaMoment 23: There is no external communications without internal communications

Not a few companies I have worked with were looking for help with their marcom capacity, but for these organisations, they did not realise that they first have to resolve a fundamental lack of healthy internal communications. Because without internal communications, you do not have external communications. Read more

#EurekaMoment 21: What is Digital Corporate Communications?

Companies are increasing dedicating the majority of their marcom budget to digital. While it is clear that marketing is communications aimed at generating leads and driving sales, corporate communications itself is often misunderstand as “public relations”, as if the general public cares to establish any relationship with you. Read more

#EurekaMoment 20: Why Content is King

Content is such a marketeer jargon. Content used to mean things in a container like a jar. But for the lack of a better word – and unfortunately so – it is currently the umbrella term used to describe any form of written, verbal, visual and audio material that carries meaning, emotions, information in the vehicle of any form of digital or physical channel of communications.

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#EurekaMoment 18: Mapping is the Foundation of your Outreach Strategy

Many communicators and marketeers are now adept in harnessing the prowess of digital channels. From content production to measuring reach and engagements, we tend to be really excited and jump right into it. But what if your assumptions have not been as accurate as it could be? Why is it that some of your outreach efforts did not produce the results you have anticipated? By the time we figure it out, we would have wasted precious time and resources, and will most likely have to start from scratch.

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#EurekaMoment 17: Emotions are universal, values are not

Good communicators realise that hard facts and figures make a strong case for your argument. There is no doubt that the earth is round, the climate is changing, 1 + 1 is 2. Yet facts alone will not compel anyone to act on his own, answer your call to action, or join any collective efforts to support a cause. It takes emotions to do that.

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Google Search is 20 years old: What to expect next and what Google still does not get

Recently, Google celebrated 20 years of Google Search, and I attended its anniversary event in Brussels. The event was jointly organised with Edima, ESBA, the Kingdom of the Netherlands and Allied for Startups.

What was not advertised about the event but of huge interest to SEO experts around the world, was the presentation by Pandu Nayak, Google Fellow and Vice President of Search. As part of Google’s core Search leadership team, Pandu Nayak is in charge of ranking.

Mr Nayak gave a peak of what is to be expected of Google Search and search ranking that will ultimately change much of what we now do for search engine optimisation. Read more

#EurekaMoment 16: How to improve the impact of your content marketing

The word “content” has become so ubiquitous these days, that it somehow sounds so platitudinous and lack of meaning. “Content” used to mean anything you put into an empty vessel, or anything that fills up the void in a container, such a jug or a tank. “Content” used to mean something positive too, such as a great piece of writing, that is imbued with wit, creativity, reflection, purpose or admirable aspirations. Read more