YOUR PARTNER IN EU REGULATORY STRATEGY AND INFLUENCE.
Armed with more than two decades of global and European advocacy experiences in all forms of stakeholder set-ups, I assist my clients in achieving their EU advocacy goals using my tried and tested Three-Pronged Approach.
LIST OF SERVICES
- Early detection
- Issues monitoring
- Stakeholder and position mapping
- Internal stakeholder alignment
- Executive training
- Strategy formulation and building
- Rollout of advocacy strategy
- Crafting your position
- Preparing your engagements with policymakers
- Modifying the information landscape
- Online content production (web, social media, videos, podcasts, stories, op-ed)
- Offline content production (speaking opportunities, interviews etc)
- Strategize according to the Laws of Persuasion
- Online and offline campaigning (continue shaping the comms)
- Grassroot campaigning
- Event marketing
- Media engagements and outreach (both earned and paid)
WHAT IS MY ADVOCACY RULEBOOK?
Combining my background in international affairs, my experiences as an EU public affairs practitioner and my career as a digital campaigner, I help my clients reach their regulatory goals using my Advocacy Rulebook. This rulebook consists of the following Rules of EU Advocacy and Laws of Persuasion.
TEN RULES OF EU ADVOCACY
Public affairs in Brussels functions differently from how it is in a Member State and certainly from countries located outside of the EU. The rules are established according to the specific political and regulatory settings, and it is necessary to act according to the environment. When building an advocacy strategy with my clients, I ensure that we always align on the following rules.
- Understand how EU law-making actually works
- Understand the geopolitics
- Think Europe without neglecting both national and regional
- Understand the intentions behind every position
- Always apply the principle of Better Regulation
- Speak the language of your interlocutor in every sense of the word
- Be crystal clear, concise, forward-looking
- Speak to the heart more than you speak to the mind
- Offer your platforms
- Continously monitor and refine your strategy
SEVEN LAWS OF PERSUASION
The ultimate goal of an advocacy campaign aims to influence, persuade, and call to take action.
I am the first (and only) EU advocacy campaign consultant to apply campaign perimeters based on the laws of persuasion laid down by renowned American psychologist Robert Cialdini. With the thorough comprehension of the policy goals and the political landscape surrounding those goals, I assist my clients in building their advocacy campaign using the laws below whenever appropriate.
- Reciprocation
- Liking
- Authority
- Social Proof
- Scarcity
- Commitment and Consistency
- Unity
CLIENT PROFILES
I support the following roles and their teams:
C-level Executives
Secretaries-General
European Regional Directors
EU Public and Regulatory Affairs Directors
Corporate Communications Directors
Below are the different types of organisations:
European and non-EU Multinational Companies
EU and National Trade and Industry Associations
International and EU Non-Governmental Organisations
Third-Country Governmental Organisations
Public Affairs Agencies
Communications Agencies
