Recruitment is one of the most important, yet often overlooked, aspect of the health and wealth of an organisation. It will take years to remedy a bad recruitment, especially at senior levels, because mutual trust, positive professional relationships, and collegial rapport can be broken in an instance by just one rotten apple. Destructive work culture always spreads from the first bad hire.
In essence, the seminar was about the things that successful web companies such as Google, Facebook, Amazon etc are doing, that accounts for their initial and continued success, and that distinguishes them from the other (i.e. unsuccessful) companies.