SEO & SEA

How to prevent homepage nazis from destroying your corporate website

I am sure the following sounds familiar to all digital marcom professionals:

Please link it from the homepage NOW.”
This is so important that it HAS to stay on the homepage until ‘I’ tell you when to take it down.”
It needs a lot MORE information on the homepage and then you HAVE to link it several times to MY page.
YOU will take personal responsibility if MY event does not have visibility because you FAIL to highlight it ENOUGH on the homepage.”

I call these people “Homepage Nazis“.

Basically, Homepage Nazis are self-centred ignoramuses who have with no inkling of how information is accessed on the internet.

They base their assumptions entirely on how they themselves surf the company website, and they fight tooth and nail to get what they want at the expense of others’ more important needs and above all, the organisation’s overarching marketing and communication needs. Read more

Google Search is 20 years old: What to expect next and what Google still does not get

Recently, Google celebrated 20 years of Google Search, and I attended its anniversary event in Brussels. The event was jointly organised with Edima, ESBA, the Kingdom of the Netherlands and Allied for Startups.

What was not advertised about the event but of huge interest to SEO experts around the world, was the presentation by Pandu Nayak, Google Fellow and Vice President of Search. As part of Google’s core Search leadership team, Pandu Nayak is in charge of ranking.

Mr Nayak gave a peak of what is to be expected of Google Search and search ranking that will ultimately change much of what we now do for search engine optimisation. Read more

Google’s reluctant fight against fake news: Sandwiched between the EU, Russian hackers and the mainstream media

After being slapped with a €2.42 billion antitrust fine by the European Commission, Google is now trying to play nice in the eyes of Brussels officials, so that none of that negative vibes would spread to Washington. And it is doing this by trying to help the EU tackle the spread of fake news. Read more

#EurekaMoment 12: Suffering from a High Bounce Rate? Have you checked your UX?

Many times, a website suffers from a high bounce rate. It is normal that your site shows up in a search and the user doesn’t deem the content useful enough and thus leave. This results in a bounce. But things are slightly more complicated than that. Read more