It has been some time since I have written about SEO topics, and today, I’d like to touch on a recently important phenomenon: long-tail keywords. Once you understand what they are and master their application, long-tail keywords are going to bring you longer term and sustainable search ranking benefits compared to conventional keywords.
Recently, Google celebrated 20 years of Google Search, and I attended its anniversary event in Brussels. The event was jointly organised with Edima, ESBA, the Kingdom of the Netherlands and Allied for Startups.
What was not advertised about the event but of huge interest to SEO experts around the world, was the presentation by Pandu Nayak, Google Fellow and Vice President of Search. As part of Google’s core Search leadership team, Pandu Nayak is in charge of ranking.
After being slapped with a €2.42 billion antitrust fine by the European Commission, Google is now trying to play nice in the eyes of Brussels officials, so that none of that negative vibes would spread to Washington. And it is doing this by trying to help the EU tackle the spread of fake news.