Harold Tor.

A man who thinks too much about the digital phenomena, society, languages and more.
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DON'T THINK TOO MUCH

A personal place of reflection by Communicator and Digitalist, Harold Tor.

Humanist

Throughout history, human development is premised on critical thinking and logic. Humanity is currently facing the worst crisis ever from extreme ignorance, the unwillingness to reason, and the violence that stems from it. Humanism should form the basis for our current efforts to rethink much of our rapidly declining socio-political and economic system: our education, our democratic structures, and the global economy.

Transitional Digitalist

Thus far, digitalisation has been marked by disruptions and ruptures. This is because the basis of its uptake is either for hostile commercial interests, or by anonymous networks of anti-globalisation and anti-establishment movements. Digitalisation can and must be founded on smooth but rapid advancement of human knowledge and development.

Atheist

Atheism is the most basic and fundamental core of our common humanity, both past and present. Yet those in power have long chosen to confound the right to challenge established beliefs through science and reason, and the right to be protected from such an act of challenge, with the imposition and spread of abject ignorance in the name of tradition and culture either through violence, physical movements or online sermonisation.

ABOUT ME.
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"Then let us be content with the terms we used earlier on for the four divisions of our line – Knowledge, Reason, Belief and Illusion. The last two we class together as Opinion, the first two as Intelligence, Opinion being concerned with the world of becoming, Knowledge with the world of reality. Knowledge stands to Opinion as the world of reality does to that of becoming, and Intelligence stands to Belief and Reason to Illusion as Knowledge stands to Opinion."

'The Republic' - Plato (380 BC)
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WHAT I DO.
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How to prevent homepage nazis from destroying your corporate website long-tail keywords Why you should use long-tail keywords #EurekaMoment 24: What happens when you post content not tailored to your audience? #EurekaMoment 23: There is no external communications without internal communications #EurekaMoment 22: How to extend your reach? #EurekaMoment 21: What is Digital Corporate Communications? #EurekaMoment 20: Why Content is King #EurekaMoment 19: Great content! But how do you deliver it to the right audience? #EurekaMoment 18: Mapping is the Foundation of your Outreach Strategy #EurekaMoment 17: Emotions are universal, values are not Harold Tor - dontthinktoomuch.com - The Autumn Light The Autumn Light Harold Tor - dontthinktoomuch.com - Google Search is 20 years old #SearchIs20 Google Search is 20 years old: What to expect next and what Google still does not get #EurekaMoment 16: How to improve the impact of your content marketing Google's reluctant fight against fake news Google's reluctant fight against fake news: Sandwiched between the EU, Russian hackers and the mainstream media #EurekaMoment 15: How to achieve maximum impact in your communications #EurekaMoment 14: Tell me how you are good at what you do – Another five good reasons why you need a corporate blog #EurekaMoment 13: Online Reputation Management - Five good reasons why you need a corporate blog #EurekaMoment 12: Suffering from a High Bounce Rate? Have you checked your UX? #EurekaMoment 11: In all communications, you are selling an idea #EurekaMoment 10: Don't choose your channel before you know who your audience is #EurekaMoment 09: Lead generation in communications How is the EU communicating in the Age of Digital Disruption? Case Study of the ‘End of Roaming’ #EurekaMoment 08: Why 'everybody' is not a target audience #EurekaMoment 07: Online Reputation Management #EurekaMoment 06: Numbers don't tell the stories. Stories do. #EurekaMoment 05: Great Content But How Do You Deliver It? #EurekaMoment 04: What do you want your users to pay in? #EurekaMoment 03: Size Does Matter #EurekaMoment 02: Everything is Communications #EurekaMoment 01: The Importance of Role Assignment
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MY POSITIONS

Humane Technology

Social Media has become the most divisive and anti-democracy tool in human history. Undeniably, it has brought about a plethora of good by reconnecting long-lost relationships, creating new or maintaining current ones. But the polarisation it has created in our society, the echo chambers of self-confirmation, and the violence and aggression this has generated in the real world, is THE most dangerous social, political and economic time bomb today. Technology should be a force for good, for peace, for mutual understanding and for human compassion. It should be regulated so that it does not bring harm to our children, to us, and to our neighbours. It should be regulated so that they cannot be left alone to break down our society for the ultimate goal of profits. It should be regulated so that we and our society can no longer be manipulated through our addiction to the screen. Technology itself is not the foe, the artificial digital world in which we and our political leaders have freely allowed social media to have created to manipulate our minds and our hearts is the foe. It’s time to build technology that truly serves humanity, not money.

Digital Transformation

It is not about buying the latest technology – which is digital acquisition. It is about rethinking the purpose and life of your organisation, by making use of your existing sets of data, the further types and amount of data you can get from your target audience, then sharing and employing them in a meaningful way throughout your whole organisation, in such a way that your organisation is able to meet the disruptive challenges by metamorphosizing into a truly digital animal.

Project Management

AGILE is indeed the only way in which projects can be carried out where all project members feel ownership of either parts of whole of the project. The reason being everyone is aware of their own and others’ roles and responsibilities. Everyone is aware of the schedule and the amount of time needed to complete one’s allocated tasks. Bottlenecks are no longer daunting as there are resources allocated to clear those. It creates a politics-free environment, because it is a clear-cut case of reward being given only to those who have accomplished their tasks in the allocated timeframe to perfection.

Communications

Online platforms are the information revolution not seen in Europe since Gutenberg. The most important changes are not the way we communicate as organisations, but the rise of individual influencers who are able to get their messages reverberated across the world at very little cost. The artificial divide between all communicators in an organisation or company is also breaking down: marketing, public relations, public affairs, sales… The art of speaking is once again being challenged to suit its new environment: how to express emotions, reasons and thoughts in sight, sounds and words as rapidly, as convincingly and as powerfully as digitally possible. As communicators, we have a social and moral responsibility to make sure our content is not inflammatory, contributes to the betterment of our society and peaceful co-existence and understanding among all groups, and is a force for good.

Online Politics

The traditional state is in crisis. The biggest challenge faced by democracy is the division and polarisation brought about by social media. It is not just a challenge, but a ticking time bomb towards anarchy and civil war. We as digital advocacy experts have to challenge the way social media influences, manipulates and dictates opinions. It is not about managing ‘fake news’. It is about protecting democracy, protecting the mutual respect of differing views, eliminating the violence and aggression the echo chambers of social media is bringing in the real world. It’s about getting our society and our governance systems back on their feet.

User Experience

User experience is the highest level of expertise one can ever attain in communications, and the science the least associated with it in practise. The idea first came from web design, where one tests with real life users how the site is being used, whether one is blind to certain information or functionalities. The concept then extends to mobile apps, software designs, but also product designs from consumer goods to industrial machines. Yet in communications, it is often forgotten: it is the science where one ensures information – in whatever form it takes – gets experienced by the receiver in as meaningful and losless way as possible, such that the communications experience is a pleasurable one for all parties.

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FOOD FOR THOUGHT

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