Harold Tor.

Let me do the thinking (and doing) for you. Digital Advocacy, Communications & Marketing Consultant.
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DON'T THINK TOO MUCH

Digital Advocacy, Digital Communications and Marketing Consultant – Harold Tor.

Humanist

Throughout history, human development is premised on critical thinking and logic. Humanity is currently facing the worst crisis ever from extreme ignorance, the unwillingness to reason, and the violence that stems from it. Humanism should form the basis for our current efforts to rethink much of our rapidly declining socio-political and economic system: our education, our democratic structures, and the global economy.

Transitional Digitalist

Thus far, digitalisation has been marked by disruptions and ruptures. This is because the basis of its uptake is either for hostile commercial interests, or by any networks of subversive political and religious movements. Digitalisation must only serve the rapid but smooth advancement of human knowledge and development, not the opposite.

Atheist

Atheism is the most basic and fundamental core of our common humanity, both past and present. Yet those in power have long chosen to confound the right to challenge established beliefs through science and reason, and the right to be protected from such an act of challenge, with the imposition and spread of abject ignorance in the name of tradition and culture either through violence, physical movements or online sermonisation.

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DIGITAL
ADVOCACY
COMMUNICATIONS
& MARKETING
CONSULTANT

Harnass the power of data. Use the feedback to continuously improve, modify, refine. That is the essence of any digital outreach.

With more than 20 years of experience in digital advocacy and marcom, here is what I can do for you.

LIST OF SERVICES.
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"Then let us be content with the terms we used earlier on for the four divisions of our line – Knowledge, Reason, Belief and Illusion. The last two we class together as Opinion, the first two as Intelligence, Opinion being concerned with the world of becoming, Knowledge with the world of reality. Knowledge stands to Opinion as the world of reality does to that of becoming, and Intelligence stands to Belief and Reason to Illusion as Knowledge stands to Opinion."

'The Republic' - Plato (380 BC)
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ABOUT ME.
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MY POSITIONS

Humane Technology

Social Media has become the most divisive and anti-democracy tool in human history. Undeniably, it has brought about a plethora of good by reconnecting long-lost relationships, creating new or maintaining current ones. But the polarisation it has created in our society, the echo chambers of self-confirmation, and the violence and aggression this has generated in the real world, is THE most dangerous social, political and economic time bomb today. Technology should be a force for good, for peace, for mutual understanding and for human compassion. It should be regulated so that it does not bring harm to our children, to us, and to our neighbours. It should be regulated so that they cannot be left alone to break down our society for the ultimate goal of profits. It should be regulated so that we and our society can no longer be manipulated through our addiction to the screen. Technology itself is not the foe, the artificial digital world in which we and our political leaders have freely allowed social media to have created to manipulate our minds and our hearts is the foe. It’s time to build technology that truly serves humanity, not money.

Digital Transformation

It is not about buying the latest technology – which is digital acquisition. It is about rethinking the purpose and life of your organisation, by making use of your existing sets of data, the further types and amount of data you can get from your target audience, then sharing and employing them in a meaningful way throughout your whole organisation, in such a way that your organisation is able to meet the disruptive challenges by metamorphosizing into a truly digital animal.

Project Management

AGILE is indeed the only way in which projects can be carried out where all project members feel ownership of either parts of whole of the project. The reason being everyone is aware of their own and others’ roles and responsibilities. Everyone is aware of the schedule and the amount of time needed to complete one’s allocated tasks. Bottlenecks are no longer daunting as there are resources allocated to clear those. It creates a politics-free environment, because it is a clear-cut case of reward being given only to those who have accomplished their tasks in the allocated timeframe to perfection.

Communications

Online platforms are the information revolution not seen in Europe since Gutenberg. The most important changes are not the way we communicate as organisations, but the rise of individual influencers who are able to get their messages reverberated across the world at very little cost. The artificial divide between all communicators in an organisation or company is also breaking down: marketing, public relations, public affairs, sales… The art of speaking is once again being challenged to suit its new environment: how to express emotions, reasons and thoughts in sight, sounds and words as rapidly, as convincingly and as powerfully as digitally possible. As communicators, we have a social and moral responsibility to make sure our content is not inflammatory, contributes to the betterment of our society and peaceful co-existence and understanding among all groups, and is a force for good.

Online Politics

The traditional state is in crisis. The biggest challenge faced by democracy is the division and polarisation brought about by social media. It is not just a challenge, but a ticking time bomb towards anarchy and civil war. We as digital advocacy experts have to challenge the way social media influences, manipulates and dictates opinions. It is not about managing ‘fake news’. It is about protecting democracy, protecting the mutual respect of differing views, eliminating the violence and aggression the echo chambers of social media is bringing in the real world. It’s about getting our society and our governance systems back on their feet.

User Experience

User experience is the highest level of expertise one can ever attain in communications, and the science the least associated with it in practise. The idea first came from web design, where one tests with real life users how the site is being used, whether one is blind to certain information or functionalities. The concept then extends to mobile apps, software designs, but also product designs from consumer goods to industrial machines. Yet in communications, it is often forgotten: it is the science where one ensures information – in whatever form it takes – gets experienced by the receiver in as meaningful and losless way as possible, such that the communications experience is a pleasurable one for all parties.

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FOOD FOR THOUGHT

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