In our previous post, I gave you five good reasons why you need a corporate blog, more or less from the point of view of online reputation management. Yet, here are five other reasons for a corporate blog from a marketing perspective:
When it comes to online reputation management, my clients often ask me why I recommend a corporate blog. It is time consuming to put an editorial process in place. Some sectors do not have many things to say or comment on. Other sectors are simply more quiet about their line of business. Often, it is a question of internal resources for both content production and content verification.
Having led a 15-year career in digital strategy for private and public sectors & for international organisations and for multinationals alike, many ask me whether there are any differences between carrying out digital strategies for marketing and for lobbying/public affairs. I guess this infographic will help to explain the main differences.
Earlier this month, I wrote about how Finnair and the Helsinki Airport made very good use of social media to gather information about their clients and on how to enhance an air traveller’s experience the moment he steps into one airport until he leaves another.
I recently attended a seminar organised by IT consultancy firm OCTO Technology here in Brussels, where they talked about “The Giants of the Web”.
In essence, the seminar was about the things that successful web companies such as Google, Facebook, Amazon etc are doing, that accounts for their initial and continued success, and that distinguishes them from the other (i.e. unsuccessful) companies.