Digital Communications

#EurekaMoment 13: Online Reputation Management – Five good reasons why you need a corporate blog

When it comes to online reputation management, my clients often ask me why I recommend a corporate blog. It is time consuming to put an editorial process in place. Some sectors do not have many things to say or comment on. Other sectors are simply more quiet about their line of business. Often, it is a question of internal resources for both content production and content verification. Read more

[infographic] Core Differences between Digital Marketing and Digital Advocacy

Having led a 15-year career in digital strategy for private and public sectors & for international organisations and for multinationals alike, many ask me whether there are any differences between carrying out digital strategies for marketing and for lobbying/public affairs. I guess this infographic will help to explain the main differences.

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The Internet Never Sleeps: Case Studies of how Airlines Use Social Media and How This reflects on their Brand Image and Degree of Dedication to Customer Care

Earlier this month, I wrote about how Finnair and the Helsinki Airport made very good use of social media to gather information about their clients and on how to enhance an air traveller’s experience the moment he steps into one airport until he leaves another. Read more

Cultural Change in the Era of the Connected

I recently attended a seminar organised by IT consultancy firm OCTO Technology here in Brussels, where they talked about “The Giants of the Web”.

In essence, the seminar was about the things that successful web companies such as Google, Facebook, Amazon etc are doing, that accounts for their initial and continued success, and that distinguishes them from the other (i.e. unsuccessful) companies. Read more