March 2020

View all on this date written articles further down below.

#EurekaMoment 21: What is Digital Corporate Communications?

Companies are increasing dedicating the majority of their marcom budget to digital. While it is clear that marketing is communications aimed at generating leads and driving sales, corporate communications itself is often misunderstand as “public relations”, as if the general public cares to establish any relationship with you. Read more

#EurekaMoment 20: Why Content is King

Content is such a marketeer jargon. Content used to mean things in a container like a jar. But for the lack of a better word – and unfortunately so – it is currently the umbrella term used to describe any form of written, verbal, visual and audio material that carries meaning, emotions, information in the vehicle of any form of digital or physical channel of communications.

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