April 2020

View all on this date written articles further down below.

#EurekaMoment 24: What happens when you post content not tailored to your audience?

At best, nothing much. At its worst, it destroyed your online reputation. Posting content on social media that is not tailored to your target audience is really like throwing paper aeroplanes at your teacher. Either you’ve missed and didn’t hit her, and she has had her back turned. Or, you will suffer a massive backlash.

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#EurekaMoment 23: There is no external communications without internal communications

Not a few companies I have worked with were looking for help with their marcom capacity, but for these organisations, they did not realise that they first have to resolve a fundamental lack of healthy internal communications. Because without internal communications, you do not have external communications. Read more