July 22, 2012 Harold Tor-Daenens

IKEA app to use augmented reality to help you visualize your new decor

[youtube http://www.youtube.com/watch?v=QQ8HNXtl7jQ?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0&w=500&h=375]

Come 31 July, IKEA will launch “its best product yet” – an augmented reality catalogue app, according to Gizmodo. Customers will be able to project how a piece of furniture will look in their room, whether the colour fits the wall etc, apart from browsing what is available. This will bring catalogue browsing to a whole new level! This is making full use of the technology available and putting themselves in the shoes of the customers and analyzing their needs. Will do a UX/UI review of the app when it is out. Can’t wait!




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