July 2012

View all on this date written articles further down below.

IKEA app to use augmented reality to help you visualize your new decor

Come 31 July, IKEA will launch “its best product yet” – an augmented reality catalogue app, according to Gizmodo. Customers will be able to project how a piece of furniture will look in their room, whether the colour fits the wall etc, apart from browsing what is available. This will bring catalogue browsing to a whole new level! This is making full use of the technology available and putting themselves in the shoes of the customers and analyzing their needs. Will do a UX/UI review of the app when it is out. Can’t wait!