Twitter recently introduced a new feature that make marketeers jump up in joy. Called ‘event targeting’, the feature allows you to create a promoted tweet at major global events. As Twitter outlined in its 23rd July blogpost during the very quiet rollout of this feature, event targeting helps you ‘activate around live moments, quickly and easily‘.
[UPDATED on 28 July 2015] Recently, Twitter pushed out a new feature (this is still being rolled out) called Highlights. When I first got it, I thought it was a great feature: it really helps you cut down the clutter, and if you follow tons of people, it really gives you an overview of the stuff you may have missed after the last time you used it.
Earlier this month, I wrote about how Finnair and the Helsinki Airport made very good use of social media to gather information about their clients and on how to enhance an air traveller’s experience the moment he steps into one airport until he leaves another.
The travel industry has always been one of the most innovative users of social media marketing. Today, I would like to highlight one of the star examples of its use: the Quality Hunters
For the third year round, Quality Hunters is a community conversation exercise jointly organised by Finnair and the Helsinki Airport. It has a website (which houses a blog www.qualityhunters.com), a Facebook page, a Pinterest page and a Twitter account. “So what?”, you ask. Well, it is not the channels they use, but the way they use it and what they use it for.
My doorbell rang this morning, I picked up the parlophone. It was the postwoman: “Harold Tor? Come pick up your parcel I will only wait a moment”.
Still half-asleep and half-naked, I quickly put on some trousers and a T-shirt and rushed downstairs. Postwoman Samia stood there, with my letter. I said Hello, and this young woman barely out of school shot me an arrogant look: “Passport?!”