#EurekaMoment 09: Lead generation in communications
First Glance at Twitter’s new Event Targeting advertising: Careful when you dip your Toes into the Deep Waters of Global Events
Twitter recently introduced a new feature that make marketeers jump up in joy. Called ‘event targeting’, the feature allows you to create a promoted tweet at major global events. As Twitter outlined in its 23rd July blogpost during the very quiet rollout of this feature, event targeting helps you ‘activate around live moments, quickly and easily‘. Read more
Twitter introduces new Highlights feature to help you use it
[UPDATED on 28 July 2015] Recently, Twitter pushed out a new feature (this is still being rolled out) called Highlights. When I first got it, I thought it was a great feature: it really helps you cut down the clutter, and if you follow tons of people, it really gives you an overview of the stuff you may have missed after the last time you used it. Read more
Hope you are not running your Twitter like Turkish Airlines…
Major #FAIL. Image after the jump. Read more
The Belgian Railway company tweets!
24 October 2013 was a big day for the Belgian railway company, the NMBS/SNCB. Its first official tweet was sent by their CEO Marc Descheemaecker at 6am, and that launched the company’s foray into the social media world. Read more
中国企业投资西方国家必须采取西方的数码营销策略：比利时案例
2010年，中国的吉利汽车(Geely)从美国公司福特(Ford)手中收购了瑞典汽车品牌沃尔沃(Volvo)，轰动了欧美国家。一家中国企业竟然有如此雄厚的资金。这意味着， 中国开始从生产经济走向投资经济。 Read more
The Internet Never Sleeps: Case Studies of how Airlines Use Social Media and How This reflects on their Brand Image and Degree of Dedication to Customer Care
Earlier this month, I wrote about how Finnair and the Helsinki Airport made very good use of social media to gather information about their clients and on how to enhance an air traveller’s experience the moment he steps into one airport until he leaves another. Read more
A prime example of social media marketing: Quality Hunters
The travel industry has always been one of the most innovative users of social media marketing. Today, I would like to highlight one of the star examples of its use: the Quality Hunters
For the third year round, Quality Hunters is a community conversation exercise jointly organised by Finnair and the Helsinki Airport. It has a website (which houses a blog www.qualityhunters.com), a Facebook page, a Pinterest page and a Twitter account. “So what?”, you ask. Well, it is not the channels they use, but the way they use it and what they use it for. Read more
The Harry-Potterization of Photos: What It Means for Social Media Marketeers
When the moving portraits in the Harry Potter movies appeared, people instantly said this would be the future of photos. No more stagnant, one-dimensional pictures that do not portray the character of the person captured. And now, the time has arrived!
How do you use Twitter? The Case of BPost (Belgium), Swiss Post, Deutsche Post (Germany) and La Poste (France)
BPost (Belgium)
My doorbell rang this morning, I picked up the parlophone. It was the postwoman: “Harold Tor? Come pick up your parcel I will only wait a moment”.
Still half-asleep and half-naked, I quickly put on some trousers and a T-shirt and rushed downstairs. Postwoman Samia stood there, with my letter. I said Hello, and this young woman barely out of school shot me an arrogant look: “Passport?!” Read more