EurekaMoment, Social Media Management 10 Jul 2017 #EurekaMoment 09: Lead generation in communications Harold Tor-Daenens No Comments
Social Media Management 28 Jul 2015 First Glance at Twitter’s new Event Targeting advertising: Careful when you dip your Toes into the Deep Waters of Global Events Twitter recently introduced a new feature that make marketeers jump up in joy. Called 'event targeting', the feature allows you… Harold Tor-Daenens No Comments
Social Media Management 27 Jun 2015 Twitter introduces new Highlights feature to help you use it [UPDATED on 28 July 2015] Recently, Twitter pushed out a new feature (this is still being rolled out) called Highlights.… Harold Tor-Daenens No Comments
Social Media Management 11 Mar 2015 Hope you are not running your Twitter like Turkish Airlines… Major #FAIL. Image after the jump. Harold Tor-Daenens No Comments
Social Media Management 07 Nov 2013 The Belgian Railway company tweets! 24 October 2013 was a big day for the Belgian railway company, the NMBS/SNCB. Its first official tweet was sent… Harold Tor-Daenens No Comments
Social Media Management 21 Aug 2013 The Internet Never Sleeps: Case Studies of how Airlines Use Social Media and How This reflects on their Brand Image and Degree of Dedication to Customer Care Earlier this month, I wrote about how Finnair and the Helsinki Airport made very good use of social media to… Harold Tor-Daenens No Comments
Social Media Management 10 Aug 2013 A prime example of social media marketing: Quality Hunters The travel industry has always been one of the most innovative users of social media marketing. Today, I would like… Harold Tor-Daenens No Comments
Social Media Management 21 Jun 2013 The Harry-Potterization of Photos: What It Means for Social Media Marketeers When the moving portraits in the Harry Potter movies appeared, people instantly said this would be the future of… Harold Tor-Daenens No Comments
Social Media Management 15 Mar 2013 How do you use Twitter? The Case of BPost (Belgium), Swiss Post, Deutsche Post (Germany) and La Poste (France) BPost (Belgium) My doorbell rang this morning, I picked up the parlophone. It was the postwoman: “Harold Tor? Come pick… Harold Tor-Daenens No Comments
Social Media Management 10 Jun 2012 Social media marketing: outsource or inhouse? There is no straightforward answer to this question. There are advantages and disadvantages to both. It depends on your sector,… Harold Tor-Daenens No Comments
