August 2013

View all on this date written articles further down below.

The Internet Never Sleeps: Case Studies of how Airlines Use Social Media and How This reflects on their Brand Image and Degree of Dedication to Customer Care

Earlier this month, I wrote about how Finnair and the Helsinki Airport made very good use of social media to gather information about their clients and on how to enhance an air traveller’s experience the moment he steps into one airport until he leaves another. Read more

A prime example of social media marketing: Quality Hunters

The travel industry has always been one of the most innovative users of social media marketing. Today, I would like to highlight one of the star examples of its use: the Quality Hunters

For the third year round, Quality Hunters is a community conversation exercise jointly organised by Finnair and the Helsinki Airport. It has a website (which houses a blog www.qualityhunters.com), a Facebook page, a Pinterest page and a Twitter account. “So what?”, you ask. Well, it is not the channels they use, but the way they use it and what they use it for. Read more