July 2015

View all on this date written articles further down below.

First Glance at Twitter’s new Event Targeting advertising: Careful when you dip your Toes into the Deep Waters of Global Events

Twitter recently introduced a new feature that make marketeers jump up in joy. Called ‘event targeting’, the feature allows you to create a promoted tweet at major global events. As Twitter outlined in its 23rd July blogpost during the very quiet rollout of this feature, event targeting helps you ‘activate around live moments, quickly and easily‘. Read more