January 2017

View all on this date written articles further down below.

#EurekaMoment 03: Size Does Matter

There is absolutely no reason why marketing has KPI and communications doesn’t. Yes, I’m talking to you comms professionals. Organisations have concentrated too much on marketing bringing in returns on investments, that they think reach and engagement is directly linked to sales. Wrong, it doesn’t. However, it does lead to an increase in your visibility, your story and how your target audience could be included in weaving the storyline. As I’ve explained in the last post, these are artificial divides that makes an organisation an ineffective group of people who sing in different tunes. It’s time that PR and PA professionals measure the impact of their communications. Read more