The London 2012 Olympics iPad app is a pretty nifty one. There is another app called Results but that is more for people checking out the results of each event. This app is entitled “Join In”, seems to be geared mostly towards people who are there in person. But it is done in a way that does not exclude the ordinary user who just want to follow the games at home (like myself). I will explain why later on.
Let me guide you through the app, and at each step, talk about the UI and UX of each category and in general. Once open, the app shows a clear menu bar at the bottom, with 8 categories: What’s On, Events, Map, Places, Buzz, Guide, My Games, Search.
A good UI would be to lessen the layers that a user needs to dive into, while not presenting too many choices at the top level. Each category needs to be self-explanatory and distinct from the next. As an iPad app, the app needs to make full use of the capacities and functions of the device, and caters to and offers the user the use of these communication and utilitarian advantages.