#boldlyBEyond Social Media

Apart from the main campaign video, which was shared across various platforms, the #boldlyBEyond campaign launch had shorter clips as well as social media cards that were developed and customised for each platform, especially when each platform has its own audience and specific user behaviour patterns. Instagram had IG reels and stories as well as photos in order to engage with younger target audience, crew members and the wider public. Twitter had more quotes which are advocacy-driven. Linkedin had more business-focused content.

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