Many times, a website suffers from a high bounce rate. It is normal that your site shows up in a search and the user doesn’t deem the content useful enough and thus leave. This results in a bounce. But things are slightly more complicated than that.
If you own a museum, art gallery or runs an exhibition, have you ever thought about producing an app for your visitors? If so, how much have you considered user tasks analysis and customised your app’s user experience to facilitate those tasks? Here is a great example of the use of a mobile app by the Rijksmuseum in Amsterdam.
More than six months ago, I did a review of a magazine’s iPad app (a TV-synopsis magazine called HUMO in Belgium) to show how print publishers are finding it hard to rethink their content presentation, sales and profit model, and marketing strategies since the advent of the tablet.
Since then, I have been on the search for the ultimate magazine iPad app to show you how magazines can, and should, devise great iPad app with great UX – AND make money out of the content. I-S magazine from Singapore emerges as a top winner in its own class.
I think it is high time Belgian banks get their act together and produce quality mobile apps for their customers. ING and Rabobank were the first to have produced mobile apps for their clients. I would make a comparison between ING’s app and Keytrade’s towards the end of this review.
The London 2012 Olympics iPad app is a pretty nifty one. There is another app called Results but that is more for people checking out the results of each event. This app is entitled “Join In”, seems to be geared mostly towards people who are there in person. But it is done in a way that does not exclude the ordinary user who just want to follow the games at home (like myself). I will explain why later on.
Let me guide you through the app, and at each step, talk about the UI and UX of each category and in general. Once open, the app shows a clear menu bar at the bottom, with 8 categories: What’s On, Events, Map, Places, Buzz, Guide, My Games, Search.
A good UI would be to lessen the layers that a user needs to dive into, while not presenting too many choices at the top level. Each category needs to be self-explanatory and distinct from the next. As an iPad app, the app needs to make full use of the capacities and functions of the device, and caters to and offers the user the use of these communication and utilitarian advantages.