online marketing

#EurekaMoment 21: What is Digital Corporate Communications?

Companies are increasing dedicating the majority of their marcom budget to digital. While it is clear that marketing is communications aimed at generating leads and driving sales, corporate communications itself is often misunderstand as “public relations”, as if the general public cares to establish any relationship with you. Read more

#EurekaMoment 20: Why Content is King

Content is such a marketeer jargon. Content used to mean things in a container like a jar. But for the lack of a better word – and unfortunately so – it is currently the umbrella term used to describe any form of written, verbal, visual and audio material that carries meaning, emotions, information in the vehicle of any form of digital or physical channel of communications.

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#EurekaMoment 18: Mapping is the Foundation of your Outreach Strategy

Many communicators and marketeers are now adept in harnessing the prowess of digital channels. From content production to measuring reach and engagements, we tend to be really excited and jump right into it. But what if your assumptions have not been as accurate as it could be? Why is it that some of your outreach efforts did not produce the results you have anticipated? By the time we figure it out, we would have wasted precious time and resources, and will most likely have to start from scratch.

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#EurekaMoment 17: Emotions are universal, values are not

Good communicators realise that hard facts and figures make a strong case for your argument. There is no doubt that the earth is round, the climate is changing, 1 + 1 is 2. Yet facts alone will not compel anyone to act on his own, answer your call to action, or join any collective efforts to support a cause. It takes emotions to do that.

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#EurekaMoment 16: How to improve the impact of your content marketing

The word “content” has become so ubiquitous these days, that it somehow sounds so platitudinous and lack of meaning. “Content” used to mean anything you put into an empty vessel, or anything that fills up the void in a container, such a jug or a tank. “Content” used to mean something positive too, such as a great piece of writing, that is imbued with wit, creativity, reflection, purpose or admirable aspirations. Read more

Google’s reluctant fight against fake news: Sandwiched between the EU, Russian hackers and the mainstream media

After being slapped with a €2.42 billion antitrust fine by the European Commission, Google is now trying to play nice in the eyes of Brussels officials, so that none of that negative vibes would spread to Washington. And it is doing this by trying to help the EU tackle the spread of fake news. Read more

#EurekaMoment 15: How to achieve maximum impact in your communications

With digital channels, it is now possible to measure the impact of your communications in quantifiable terms. The impact of course means whether your target audience has read your content, whether they have passed it on to someone else, whether they have acted on the information by issuing a reaction whether positive or negative.

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#EurekaMoment 14: Tell me how you are good at what you do – Another five good reasons why you need a corporate blog

In our previous post, I gave you five good reasons why you need a corporate blog, more or less from the point of view of online reputation management. Yet, here are five other reasons for a corporate blog from a marketing perspective: Read more