Having led a 15-year career in digital strategy for private and public sectors & for international organisations and for multinationals alike, many ask me whether there are any differences between carrying out digital strategies for marketing and for lobbying/public affairs. I guess this infographic will help to explain the main differences.
Core differences between digital marketing and digital advocacy
![[infographic] Core Differences between Digital Marketing and Digital Advocacy](http://dontthinktoomuch.com/wp-content/uploads/2015/03/Dont-Think-Too-Much-Harold-Tor-Core-Differences-Digital-Marketing-Digital-Advocacy-Infographic1.jpg)
Lucile Barjot
Very nice infographic and a good summary of digital advocacy I can use to show to my boss 😉
Harold Tor
You’re most welcome, Lucile 🙂 Hope your boss likes it too