December 2019

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#EurekaMoment 17: Emotions are universal, values are not

Good communicators realise that hard facts and figures make a strong case for your argument. There is no doubt that the earth is round, the climate is changing, 1 + 1 is 2. Yet facts alone will not compel anyone to act on his own, answer your call to action, or join any collective efforts to support a cause. It takes emotions to do that.

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