About

DON'T THINK TOO MUCH

A personal place of reflection by Communicator and Digitalist Harold Tor.

Humanist

Throughout history, human development is premised on critical thinking and logic. Humanity is currently facing the worst crisis ever from extreme ignorance, the unwillingness to reason, and the violence that stems from it. Humanism should form the basis for our current efforts to rethink much of our rapidly declining socio-political and economic system: our education, our democratic structures, and the global economy.

Transitional Digitalist

Thus far, digitalisation has been marked by disruptions and ruptures. This is because the basis of its uptake is either for hostile commercial interests, or by anonymous networks of anti-globalisation and anti-establishment movements. Digitalisation can and must be founded on smooth but rapid advancement of human knowledge and development.

Atheist

Atheism is the most basic and fundamental core of our common humanity, both past and present. Yet those in power have long chosen to confound the right to challenge established beliefs through science and reason, and the right to be protected from such an act of challenge, with the imposition and spread of abject ignorance in the name of tradition and culture either through violence, physical movements or online sermonisation.

"Then let us be content with the terms we used earlier on for the four divisions of our line – Knowledge, Reason, Belief and Illusion. The last two we class together as Opinion, the first two as Intelligence, Opinion being concerned with the world of becoming, Knowledge with the world of reality. Knowledge stands to Opinion as the world of reality does to that of becoming, and Intelligence stands to Belief and Reason to Illusion as Knowledge stands to Opinion."
'The Republic' - Plato (380 BC)
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  • Harold Tor
  • Harold Tor
  • Harold Tor
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MY POSITIONS

Digital Transformation

It is not about buying the latest technology – which is digital acquisition. It is about rethinking the purpose and life of your organisation, by making use of your existing sets of data, the further types and amount of data you can get from your target audience, then sharing and employing them in a meaningful way throughout your whole organisation, in such a way that your organisation is able to meet the disruptive challenges by metamorphosizing into a truly digital animal.

Social Media

People come to me to understand how social media works, how to get more followers, how to get one noticed. There are two things they first need to understand: one, what do you have to say or share that is of utmost value to those with whom you share the most interest? two, social media lets you quantify (not qualify) the results of your previous communications to gauge whether you have achieved the former. It goes back to what Plato said: ‘Wise men speak because they have something to say; Fools because they have to say something.”

Project Management

AGILE is indeed the only way in which projects can be carried out where all project members feel ownership of either parts of whole of the project. The reason being everyone is aware of their own and others’ roles and responsibilities. Everyone is aware of the schedule and the amount of time needed to complete one’s allocated tasks. Bottlenecks are no longer daunting as there are resources allocated to clear those. It creates a politics-free environment, because it is a clear-cut case of reward being given only to those who have accomplished their tasks in the allocated timeframe to perfection.

Online Politics

The traditional state is in crisis. Trust in the way modern nation-states is organised is in decline. Data and digital platforms offer both challenges and opportunities for a new way of organising our societies, in such a way that democracy can truly be representative and the state can truly be efficient. Yet how can we prevent the whole process from being hijacked by native or foreign malefactors?

Communications

Online platforms are the information revolution not seen in Europe since Gutenberg. The most important changes are not the way we communicate as organisations, but the rise of individual influencers who are able to get their messages reverberated across the world at very little cost. The artificial divide between all communicators in an organisation or company is also breaking down: marketing, public relations, public affairs, sales… The art of speaking is once again being challenged to suit its new environment: how to express emotions, reasons and thoughts in sight, sounds and words as rapidly, as convincingly and as powerfully as digitally possible.

User Experience

User experience is the highest level of expertise one can ever attain in communications, and the science the least associated with it in practise. The idea first came from web design, where one tests with real life users how the site is being used, whether one is blind to certain information or functionalities. The concept then extends to mobile apps, software designs, but also product designs from consumer goods to industrial machines. Yet in communications, it is often forgotten: it is the science where one ensures information – in whatever form it takes – gets experienced by the receiver in as meaningful and losless way as possible, such that the communications experience is a pleasurable one for all parties.

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